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Animalz •

How SimpleLegal Grew Traffic 515% by Embracing the Quirks of Vertical SaaS

Many software companies are “horizontal SaaS”: products that help with specific business functions—like marketing or accounting—but remain agnostic to the industries that they serve. HubSpot focuses solely on marketing features but targets companies in all industries, from SMB through to the enterprise; QuickBooks does the same with accounting.

But today, some SaaS companies choose to compete on a different dimension. Instead of targeting the broadest audience possible, these “vertical SaaS” co
Megawatt Content •

Case Study: How Snyk bolstered engagement on their SEO-driven content by 20% | Megawatt Blog

SEO content is great for bolstering traffic to your website, but increased traffic on its own is a useless metric. The real challenge is bringing in readers who will continue to engage with your website and product, ultimately leading to more conversions.

This was the puzzle Snyk and Megawatt put their heads together to solve. Luckily, collaboration has long been the theme of Megawatt’s relationship with Snyk, a cybersecurity unicorn that delivers a world-renowned developer security platform. W
Animalz •

How 360Learning Grew from 0 to 76k Pageviews Through SEO Experimentation

Like many companies, 360Learning began exploring SEO as a way to escape the treadmill of paid customer acquisition. As Joei Chan, the company’s Director of Brand & Content, explained, “You can’t just infinitely scale paid acquisition. The budget will become crazy, it'll get too expensive, and there's no flywheel effect.”

Organic search content offers a way to reduce these acquisition costs over time: a single blog post can generate more and more traffic with each passing month without any addit

Writing Samples

FireHydrant •

Case Study: Incident response change management without disruption

Snyk is a developer security platform that helps users find and fix vulnerabilities faster. They're growing and evolving quickly, so incidents are a fact of life, albeit one that still requires swift attention.

Snyk’s company culture encourages ownership and independence, a philosophy that extends to incident management. Amir Mehler, SRE manager, calls their philosophy NoOps: “NoOps means you don’t have an ops team. You build it, you run it. Everyone carries a pager, and it’s part of their duty
Snyk •

Blog: Six takeaways from our ASPM masterclass series | Snyk

Software development moves fast, and many application security teams struggle to keep up. More sophisticated agile, DevOps, and cloud practices, along with the growing use of AI, mean more agility for development teams. However, these innovations are a challenge for security teams, as they must move at this same speed in order to secure applications effectively.Application security posture management (ASPM) directly responds to these emerging challenges. It equips security teams with the support...
The New Stack •

Byline: The Benefits of Declaring More Low-Severity Incidents

At many companies, incident is a four-letter word. An incident is an emergency; everyone must drop everything and extinguish the fire. As a result, engineers are only willing to declare an incident once they absolutely have to. Nobody wants to cause a stir.

But what if we took the stigma out of declaring an incident? In reality, “incident” simply means something happened. How your team reacts after that declaration depends on your incident management philosophy and processes.

To put this to th
360Learning •

Blog Post: Skills Gap Analysis: Enhance with BCG Matrix

In a report on the skills gap, IBM predicts that “more than 120 million workers in the world’s 12 largest economies may need to be retrained or reskilled in the next 3 years as a result of intelligent/AI-enabled automation.” Skills gap analysis is more important than ever. Your current employees are hungry for new skills and are, post-COVID, more worried than ever about being left behind. Those fears have real merit. According to the 2018 Future of Jobs Report by the World Economic Forum, by 202...
Extole •

Blog Post: The 2024 Customer-Led Growth Handbook | Extole

Customer-led growth is more than just a marketing strategy; when done right, it becomes the guiding principle behind almost every business decision.

Within a CLG framework, customer feedback seamlessly converts into actionable insights, fostering trust, loyalty, and partnership between you and your customers.

Matt Roche, CEO at Extole, defines CLG as making your existing customers the primary channel to drive awareness, acquisition, and activation. A customer-led growth approach places the cus
360Learning •

Blog Post: New Manager Training is Broken: 4 Ways to Revive It Successfully

There’s a good chance you’ve been going about new manager training all wrong.


And that's if you even offer new manager training. Traditional training methods like flat PowerPoint presentations, stale video courses, and long in-person seminars do little but bore managers and waste their time. These generic training methods are particularly unappealing to millennials, who now make up the bulk of new managers.


This weak approach to training is a problem for several reasons. Good managers pla

Ebook: Search: the secret weapon to great omnichannel experiences

What makes you come back to an online shopping website? the user experience. And it starts with search, navigation, product categories.. all the way to product recommendations.In this eBook, you’ll learn about:

What makes you come back to an online shopping website? the user experience. And it starts with search, navigation, product categories.. all the way to product recommendations.

In this eBook, you’ll learn about:
Megawatt Content •

SEO Copywriting Checklist: Write for Humans & Optimize for Search

Headings (a.k.a. Headers or “heds” if you’re a copywriting nerd) are essential for breaking up the text of your article to make it more readable. Bonus: They can also be used to enhance your SEO. That’s because Google gives more weight to the text of your headers than to the other words in your article. In other words, headings make it easier for search engines to understand what your content is about.

In HTML, the language that search engines read, headers are numbered from H1- H4 and from bro
Extole •

Blog Post: How HelloFresh’s Marketing Strategy Made Them the Top U.S. Meal Kit | Extole

Start with a shell of product marketing, add in a slew of influencers, and sprinkle in a generous amount of advertising. At least that’s what makes up HelloFresh’s marketing strategy – and it led them to a meteoric rise as the preferred meal kit delivery service among U.S. consumers.

After Covid-19 closed down restaurants in 2020, we changed the way we dine at home, and most meal kits struggled. But HelloFresh added 1 million new customers in the first quarter alone. This was in sharp contrast
360Learning •

Blog Post: The Right Way To Do Training Needs Analysis

A training needs analysis sounds like a complicated procedure that needs a bunch of analysts and instructional designers. But the truth is, it's simple and easy to do if you just ask the right people—your employees.Also called training needs assessment or learning needs analysis, it is the process of determining the gap between the current and desired knowledge and skills of employees. With the help of this information, you get a bird’s eye view of learning and development areas you need to focu...
Eduflow •

Case Study: How Saturdays.AI uses Eduflow to Democratize AI Education Worldwide · Eduflow blog

There is no question that artificial intelligence is going to shape the future. But who shapes AI?


Right now, there is an enormous knowledge imbalance in the field of AI. Massive tech companies (mostly American) are monopolizing research and innovation. Emerging communities that could truly benefit from open-source, society-bolstering AI projects are lacking in know-how and educational resources.


Jan Carbonell, a Barcelona-based developer, co-founded Saturdays.AI specifically to combat th
Megawatt Content •

Thought Leadership: People-first content marketing

People-First Content Marketing Never Goes Out of Style

Being a B2B content marketer in 2024 means riding a virtual carousel of shiny, constantly evolving ideas.

Marketers should go all in on AI!

OK, AI kind of works, but only if you use it the right way.

Actually, you should invest your efforts into

Never mind, we’re all doing

Shiny object syndrome is real and all but irresistible for marketers constantly being asked to justify their paychecks. When your job is on the line, you’ll try anyt
Megawatt Content •

Thought Leadership: Why Every Content Marketer Needs an Editor

Why Every Content Marketer Needs an Editor

Many people associate editing with high school term papers covered in red ink or track changes. Just the sight of inline document edits can make their blood pressure rise. Well, take a deep breath: we are grownups now, and editors aren’t here to bully you for using semicolons. In fact, a great editor is a content marketer’s best friend.

That old grade school trauma may be why some companies treat editing as simply the last hurdle to clear before getti
Megawatt Content •

Case Study: How Snyk bolstered engagement on their SEO-driven content by 20% | Megawatt Blog

SEO content is great for bolstering traffic to your website, but increased traffic on its own is a useless metric. The real challenge is bringing in readers who will continue to engage with your website and product, ultimately leading to more conversions.

This was the puzzle Snyk and Megawatt put their heads together to solve. Luckily, collaboration has long been the theme of Megawatt’s relationship with Snyk, a cybersecurity unicorn that delivers a world-renowned developer security platform. W
Megawatt Content •

Blog Post: 7 B2B Content Marketing Predictions to Help You Pull Ahead in 2024

Being a content marketer in 2023 was akin to continuously riding Space Mountain, with no idea what the next twist, turn, or dip would bring. Seismic economic shifts, constantly changing priorities, and the looming specter of AI all made for a thrilling, if somewhat exhausting, ride.

But it’s a new year, and while you might still feel like you’re riding the roller coaster, we do see a light at the end of the tunnel. Now is the perfect time to take a deep breath, step back, and reassess the curre
Eduflow •

Blog Post: What Does an Instructional Designer Do? · Eduflow blog

There’s no doubt about it; instructional design is a lightning-hot field right now. With Covid-19 capsizing higher education and forever changing the online learning landscape, many universities are in need of serious guidance.

Instructional designers (IDs) are uniquely poised to lead the way by designing online curriculums, coaching faculty, and piloting new educational technology. IDs are going to be in high demand over the next few years, making it a great career choice even in today’s unsta
Alaska Airlines News •

How to make the most of a stopover in Iceland

Iceland is a tiny island surrounded by icy ocean; its nearest neighbors are icebergs and whales. Given that, it would be easy to miss Iceland completely, except that the country is perfectly placed midway between the United States and Europe. This makes it a perfect stopover for those journeying across the Atlantic. And, if you’re going to stop even momentarily in this small, but unique place, why not extend your layover a little longer and see what all the buzz is about?

This is what Iceland’s
Alaska Airlines News •

The savage beauty of winter in Iceland

During the deepest darkest parts of winter most people dream of a vacation somewhere warm and tropical. But me, I dream of clear cold days and dark long nights in one of the northernmost countries in the world.

I’m not alone either. While Iceland’s high season still centers around its brief summer, more and more visitors are flocking to Iceland in the winter time, drawn by the better deals, lack of crowds, and I have to assume, the snow-covered scenery.

So how cold is it? My trip in February w

Testimonials

"Stephanie was instrumental in building 360Learning's content strategy, most notably founding and growing our English blog, which grew into a reliable source of pipeline. First as a writer and then a strategist, Stephanie shaped our editorial calendar, identified (and executed on) areas for growth and lead capture, and solidified our editorial line, which led to our blog hitting 75K+ pageviews/month. She was always there to proactively troubleshoot and prevent issues, not to mention answering our ad hoc SEO and content marketing questions. Stephanie is a talented, hard-working content marketing professional and a true "people person", and any team would be lucky to have her."

- Robin Nichols,  Global Head of Content, 360Learning

"Stephanie is one of the most professional, kind, and humble people I've ever worked with. Not only is she a talented content marketer, strategist, and SEO expert, but she's also an incredible leader. She is a true player-coach and never misses an opportunity to lift up her direct reports or peers. Stephanie is fun to work with while taking the work she does seriously and always striving to bring results both for clients and for her teams."

-Meg Scarborough, CEO, Megawatt Marketing

"It's tricky to find someone who knows how to write, edit, strategize, and manage people but Stephanie does it all so well! Stephanie is such a kind and empathetic manager who truly cares about her direct reports. I've seen a lot of people get promoted and struggle with people management, but Stephanie really shines when she has a team to take care of.

She always made herself available for brainstorming, answering questions, or lending a hand. Her background makes her an ideal liaison between writers/marketers and customers because she has a deep understanding of what quality content marketing requires and knows how to gather key insights from customers."

- Rease Rios, Director of Content, Qase