https://stephanieyoder.journoportfolio.comRSS Feed for Stephanie YoderenFri, 19 Jul 2024 00:00:00 +0100https://360learning.com/blog/training-needs-analysisA training needs analysis sounds like a complicated procedure that needs a bunch of analysts and instructional designers. But the truth is, it's simple and easy to do if you just ask the right people—your employees.Also called training needs assessment or learning needs analysis, it is the process of determining the gap between the current and desired knowledge and skills of employees. With the help of this information, you get a bird’s eye view of learning and development areas you need to focu...Fri, 19 Jul 2024 00:00:00 +0100https://360learning.com/blog/training-needs-analysishttps://360learning.com/blog/skills-gap-analysis/In a report on the skills gap, IBM predicts that “more than 120 million workers in the world’s 12 largest economies may need to be retrained or reskilled in the next 3 years as a result of intelligent/AI-enabled automation.” Skills gap analysis is more important than ever. Your current employees are hungry for new skills and are, post-COVID, more worried than ever about being left behind. Those fears have real merit. According to the 2018 Future of Jobs Report by the World Economic Forum, by 202...Fri, 19 Jul 2024 00:00:00 +0100https://360learning.com/blog/skills-gap-analysis/https://resources.algolia.com/voice-search/ebook-greatomnichannelexperience-dgWhat makes you come back to an online shopping website? the user experience. And it starts with search, navigation, product categories.. all the way to product recommendations.In this eBook, you’ll learn about: What makes you come back to an online shopping website? the user experience. And it starts with search, navigation, product categories.. all the way to product recommendations. In this eBook, you’ll learn about:Fri, 19 Jul 2024 00:00:00 +0100https://resources.algolia.com/voice-search/ebook-greatomnichannelexperience-dghttps://megawattcontent.com/people-first-content-marketing/People-First Content Marketing Never Goes Out of Style Being a B2B content marketer in 2024 means riding a virtual carousel of shiny, constantly evolving ideas. Marketers should go all in on AI! OK, AI kind of works, but only if you use it the right way. Actually, you should invest your efforts into Never mind, we’re all doing Shiny object syndrome is real and all but irresistible for marketers constantly being asked to justify their paychecks. When your job is on the line, you’ll try anytThu, 18 Apr 2024 00:00:00 +0100https://megawattcontent.com/people-first-content-marketing/https://snyk.io/blog/six-takeaways-from-aspm-masterclass/Software development moves fast, and many application security teams struggle to keep up. More sophisticated agile, DevOps, and cloud practices, along with the growing use of AI, mean more agility for development teams. However, these innovations are a challenge for security teams, as they must move at this same speed in order to secure applications effectively.Application security posture management (ASPM) directly responds to these emerging challenges. It equips security teams with the support...Wed, 10 Apr 2024 00:00:00 +0100https://snyk.io/blog/six-takeaways-from-aspm-masterclass/https://megawattcontent.com/bolster-seo-engagement/SEO content is great for bolstering traffic to your website, but increased traffic on its own is a useless metric. The real challenge is bringing in readers who will continue to engage with your website and product, ultimately leading to more conversions. This was the puzzle Snyk and Megawatt put their heads together to solve. Luckily, collaboration has long been the theme of Megawatt’s relationship with Snyk, a cybersecurity unicorn that delivers a world-renowned developer security platform. WTue, 13 Feb 2024 00:00:00 +0000https://megawattcontent.com/bolster-seo-engagement/https://megawattcontent.com/b2b-content-predictions-2024/Being a content marketer in 2023 was akin to continuously riding Space Mountain, with no idea what the next twist, turn, or dip would bring. Seismic economic shifts, constantly changing priorities, and the looming specter of AI all made for a thrilling, if somewhat exhausting, ride. But it’s a new year, and while you might still feel like you’re riding the roller coaster, we do see a light at the end of the tunnel. Now is the perfect time to take a deep breath, step back, and reassess the curreFri, 26 Jan 2024 00:00:00 +0000https://megawattcontent.com/b2b-content-predictions-2024/https://www.extole.com/blog/customer-led-growth-handbook/Customer-led growth is more than just a marketing strategy; when done right, it becomes the guiding principle behind almost every business decision. Within a CLG framework, customer feedback seamlessly converts into actionable insights, fostering trust, loyalty, and partnership between you and your customers. Matt Roche, CEO at Extole, defines CLG as making your existing customers the primary channel to drive awareness, acquisition, and activation. A customer-led growth approach places the cusThu, 25 Jan 2024 00:00:00 +0000https://www.extole.com/blog/customer-led-growth-handbook/https://media.journoportfolio.com/users/399272/uploads/efede6e7-2a2c-4fd2-97b8-94924ff3b6a0.pdfSun, 25 Jun 2023 00:00:00 +0100https://media.journoportfolio.com/users/399272/uploads/efede6e7-2a2c-4fd2-97b8-94924ff3b6a0.pdfhttps://megawattcontent.com/content-marketers-need-editors/Why Every Content Marketer Needs an Editor Many people associate editing with high school term papers covered in red ink or track changes. Just the sight of inline document edits can make their blood pressure rise. Well, take a deep breath: we are grownups now, and editors aren’t here to bully you for using semicolons. In fact, a great editor is a content marketer’s best friend. That old grade school trauma may be why some companies treat editing as simply the last hurdle to clear before gettiThu, 01 Jun 2023 00:00:00 +0100https://megawattcontent.com/content-marketers-need-editors/https://thenewstack.io/the-benefits-of-declaring-more-low-severity-incidents/At many companies, incident is a four-letter word. An incident is an emergency; everyone must drop everything and extinguish the fire. As a result, engineers are only willing to declare an incident once they absolutely have to. Nobody wants to cause a stir. But what if we took the stigma out of declaring an incident? In reality, “incident” simply means something happened. How your team reacts after that declaration depends on your incident management philosophy and processes. To put this to thTue, 16 May 2023 00:00:00 +0100https://thenewstack.io/the-benefits-of-declaring-more-low-severity-incidents/https://firehydrant.com/blog/how-to-define-roles-for-your-incident-response-team/Agility matters in incident response, and the easiest way to spring into action is by having a well-defined team in place ahead of time. The right people in the right roles will help you respond to and resolve incidents more quickly and efficiently. In fact, we found in the that incidents with roles assigned had a 42% lower mean time to resolution than those that didn’t. But what roles do you need to fill? The answer depends on the size of your organization and your team’s incident response matTue, 25 Apr 2023 00:00:00 +0100https://firehydrant.com/blog/how-to-define-roles-for-your-incident-response-team/https://firehydrant.com/customer-stories/incident-response-change-management-without-disruption/Snyk is a developer security platform that helps users find and fix vulnerabilities faster. They're growing and evolving quickly, so incidents are a fact of life, albeit one that still requires swift attention. Snyk’s company culture encourages ownership and independence, a philosophy that extends to incident management. Amir Mehler, SRE manager, calls their philosophy NoOps: “NoOps means you don’t have an ops team. You build it, you run it. Everyone carries a pager, and it’s part of their dutyTue, 25 Apr 2023 00:00:00 +0100https://firehydrant.com/customer-stories/incident-response-change-management-without-disruption/https://media.journoportfolio.com/users/399272/uploads/635cb42e-b8c5-4bc3-96e8-78c46c688cfd.pdfSun, 19 Feb 2023 00:00:00 +0000https://media.journoportfolio.com/users/399272/uploads/635cb42e-b8c5-4bc3-96e8-78c46c688cfd.pdfhttps://megawattcontent.com/seo-copywriting-checklist/Headings (a.k.a. Headers or “heds” if you’re a copywriting nerd) are essential for breaking up the text of your article to make it more readable. Bonus: They can also be used to enhance your SEO. That’s because Google gives more weight to the text of your headers than to the other words in your article. In other words, headings make it easier for search engines to understand what your content is about. In HTML, the language that search engines read, headers are numbered from H1- H4 and from broThu, 19 Jan 2023 00:00:00 +0000https://megawattcontent.com/seo-copywriting-checklist/https://www.extole.com/blog/how-hellofresh-marketing-strategy-made-them-the-top-us-meal-kit/Start with a shell of product marketing, add in a slew of influencers, and sprinkle in a generous amount of advertising. At least that’s what makes up HelloFresh’s marketing strategy – and it led them to a meteoric rise as the preferred meal kit delivery service among U.S. consumers. After Covid-19 closed down restaurants in 2020, we changed the way we dine at home, and most meal kits struggled. But HelloFresh added 1 million new customers in the first quarter alone. This was in sharp contrastThu, 16 Jun 2022 00:00:00 +0100https://www.extole.com/blog/how-hellofresh-marketing-strategy-made-them-the-top-us-meal-kit/https://www.animalz.co/blog/edtech-content-marketing/Like many companies, 360Learning began exploring SEO as a way to escape the treadmill of paid customer acquisition. As Joei Chan, the company’s Director of Brand & Content, explained, “You can’t just infinitely scale paid acquisition. The budget will become crazy, it'll get too expensive, and there's no flywheel effect.” Organic search content offers a way to reduce these acquisition costs over time: a single blog post can generate more and more traffic with each passing month without any additMon, 13 Jun 2022 00:00:00 +0100https://www.animalz.co/blog/edtech-content-marketing/https://www.animalz.co/blog/vertical-saas-content-marketing/Many software companies are “horizontal SaaS”: products that help with specific business functions—like marketing or accounting—but remain agnostic to the industries that they serve. HubSpot focuses solely on marketing features but targets companies in all industries, from SMB through to the enterprise; QuickBooks does the same with accounting. But today, some SaaS companies choose to compete on a different dimension. Instead of targeting the broadest audience possible, these “vertical SaaS” coTue, 15 Mar 2022 00:00:00 +0000https://www.animalz.co/blog/vertical-saas-content-marketing/https://360learning.com/blog/manager-training/There’s a good chance you’ve been going about new manager training all wrong. And that's if you even offer new manager training. Traditional training methods like flat PowerPoint presentations, stale video courses, and long in-person seminars do little but bore managers and waste their time. These generic training methods are particularly unappealing to millennials, who now make up the bulk of new managers. This weak approach to training is a problem for several reasons. Good managers plaTue, 25 Jan 2022 00:00:00 +0000https://360learning.com/blog/manager-training/https://www.eduflow.com/blog/content-doesnt-matter-community-doesWhy do people pay to go to Ivy League universities? It’s not for the content. Paying six figures to go to Harvard doesn’t give you access to any teaching materials that you couldn’t find yourself right now for cheap or for free. You can read all the same books that Princeton students do from the comfort of your own home. MIT has even made most of their course materials available online for free to anyone who wants them. People spend six figures for the pleasure of putting an elite school on thThu, 20 Aug 2020 00:00:00 +0100https://www.eduflow.com/blog/content-doesnt-matter-community-doeshttps://www.eduflow.com/blog/how-saturdays-ai-uses-eduflow-to-democratize-ai-education-worldwideThere is no question that artificial intelligence is going to shape the future. But who shapes AI? Right now, there is an enormous knowledge imbalance in the field of AI. Massive tech companies (mostly American) are monopolizing research and innovation. Emerging communities that could truly benefit from open-source, society-bolstering AI projects are lacking in know-how and educational resources. Jan Carbonell, a Barcelona-based developer, co-founded Saturdays.AI specifically to combat thThu, 20 Aug 2020 00:00:00 +0100https://www.eduflow.com/blog/how-saturdays-ai-uses-eduflow-to-democratize-ai-education-worldwidehttps://www.eduflow.com/blog/what-does-an-instructional-designer-doThere’s no doubt about it; instructional design is a lightning-hot field right now. With Covid-19 capsizing higher education and forever changing the online learning landscape, many universities are in need of serious guidance. Instructional designers (IDs) are uniquely poised to lead the way by designing online curriculums, coaching faculty, and piloting new educational technology. IDs are going to be in high demand over the next few years, making it a great career choice even in today’s unstaThu, 09 Jul 2020 00:00:00 +0100https://www.eduflow.com/blog/what-does-an-instructional-designer-dohttps://media.journoportfolio.com/users/399272/uploads/10a90571-6a81-4714-aaa9-a0c941b9f66b.pdfThu, 19 Dec 2019 00:00:00 +0000https://media.journoportfolio.com/users/399272/uploads/10a90571-6a81-4714-aaa9-a0c941b9f66b.pdfhttps://media.journoportfolio.com/users/399272/uploads/c35bbe77-17c9-4609-81c7-7ef6faef04de.pdfMon, 25 Nov 2019 00:00:00 +0000https://media.journoportfolio.com/users/399272/uploads/c35bbe77-17c9-4609-81c7-7ef6faef04de.pdfhttps://news.alaskaair.com/travel-tips/mileage-plan/iceland-stopover/Iceland is a tiny island surrounded by icy ocean; its nearest neighbors are icebergs and whales. Given that, it would be easy to miss Iceland completely, except that the country is perfectly placed midway between the United States and Europe. This makes it a perfect stopover for those journeying across the Atlantic. And, if you’re going to stop even momentarily in this small, but unique place, why not extend your layover a little longer and see what all the buzz is about? This is what Iceland’sTue, 26 Apr 2016 00:00:00 +0100https://news.alaskaair.com/travel-tips/mileage-plan/iceland-stopover/https://news.alaskaair.com/travel-tips/mileage-plan/iceland-winter/During the deepest darkest parts of winter most people dream of a vacation somewhere warm and tropical. But me, I dream of clear cold days and dark long nights in one of the northernmost countries in the world. I’m not alone either. While Iceland’s high season still centers around its brief summer, more and more visitors are flocking to Iceland in the winter time, drawn by the better deals, lack of crowds, and I have to assume, the snow-covered scenery. So how cold is it? My trip in February wThu, 10 Mar 2016 00:00:00 +0000https://news.alaskaair.com/travel-tips/mileage-plan/iceland-winter/